Case study

Würth France: Leveraging a 100,000-Item Catalog for Long-Tail SEO Success with Verbolia

Würth France has been using Verbolia since the end of 2022 to grow its long tail SEO traffic. In 2023, Simon Delafoy shared his insights about the first months of the collaboration, highlighting the platform’s benefits, early results and his outlook for the future.

One year later, we interviewed Simon Delafoy to discuss how his experience with Verbolia has evolved.

Würth

Würth is a global leader in the distribution of materials for professionals. The group is operating in over 80 countries through both physical and online shops.

88,500+ employees worldwide
€20.4 billion in revenue for 2023
100,000+ products

Challenges

As a reminder, before adopting Verbolia, Würth France faced challenges in creating landing pages and maintaining landing pages at scale.

Each landing page required hours to set up and regular manual updates, limiting the ability to fully leverage the extensive 100,000-item catalog for SEO. This made it difficult to capitalize on the catalog’s potential for long-tail SEO optimization.

Solution

Thanks to Verbolia’s solution, Würth France has dramatically expanded its visibility on a very large number of keywords. Verbolia has transformed Würth France’s SEO approach by enabling targeting of long-tail keywords related to product dimensions, technical characteristics, and color variations, allowing the team to maximize the catalog’s potential for SEO.

”Verbolia has really changed our SEO approach. Now we can fully leverage the potential of our catalog at Würth France.
Simon DelafoyTraffic Manager at Würth France

Simon’s favorite Verbolia feature is the ability to quickly generate hundreds of pages with a simple Excel export. Verbolia creates a list of keywords and corresponding page elements for each keyword, which can then be easily exported to Excel. This allows for bulk editing, after which the updated list can be uploaded back into the platform to generate hundreds of pages efficiently. This streamlined workflow saves time and maximizes SEO impact by enabling rapid deployment of optimized pages at scale.

Results and future opportunities

In 2023, Simon Delafoy mentioned that his goal was to achieve 2,000 daily SEO visits on Verbolia’s pages as of the end of 2023. A goal that was met: by the end of 2023, Verbolia was bringing 2,000 daily SEO visits. By late 2024, daily SEO visits have risen to 3,000.

According to Simon, Verbolia has become the engine behind Würth France’s SEO growth, now representing one-third of all SEO traffic as of September 2024. In just one year, Verbolia helped increase Würth France’s daily SEO visits by 50%, with even more growth expected ahead.

”I highly recommend the Verbolia solution to any e-merchant with a large catalog, because this solution allows you to leverage the full potential of your product catalog.
Simon DelafoyTraffic Manager at Würth France

3,000

daily SEO visits

4,000+

pages created in Verbolia

of pages in the top 10 results

Conclusion

By leveraging Verbolia, Würth France can fully capitalize on its rich catalog to drive SEO revenue, creating hundreds of optimized pages at scale, something previously impossible without Verbolia.