Case study

Popken Fashion Group: Increasing SEO Flexibility with Verbolia

With 200 physical stores and a strong e-commerce presence, Popken Fashion Group uses Verbolia for 16 e-commerce websites, including Ulla Popken and HAPPYsize, across multiple countries.

Christoph Hein, Head of SEO at Popken Fashion Group, shares how Verbolia has transformed their long-tail SEO strategy.

Popken Fashion Group

Popken Fashion Group is a German, family-owned fashion company specializing in plus-size clothing, with a presence in over 30 countries.

The group consists of five brands: Ulla Popken, Laurasøn, Studio Untold, HAPPYsize, and JP1880.

family owned company
2,000 employees
operating in 30+ countries
30,000+ products

The Challenges

One of the major challenges Popken Fashion Group faced was creating landing pages that targeted long-tail keywords. Their existing system lacked the flexibility to generate these pages efficiently and at scale, making it difficult to capture long-tail search traffic effectively.

To overcome this, Popken Fashion Group turned to Verbolia for a dynamic solution that could generate long-tail landing pages at scale, simplifying their SEO efforts.

The Solution

Thanks to Verbolia, Popken Fashion Group can easily create landing pages for long-tail keywords, a task that was previously unachievable due to system limitations. This solution has fundamentally changed how the group approaches SEO.

In addition to flexibility, Verbolia offers significantly more options than traditional systems, making it both scalable and cost-effective. For Popken Fashion Group, Verbolia has become a key tool in scaling SEO efforts.

”Verbolia gave us the possibility to start creating landing pages for long-tail keywords, which we couldn’t do before due to the restrictions of our system. It completely changed the way we do SEO.
Christoph HeinHead of SEO at Popken Fashion Group

Fast and Easy Implementation Process

Christoph highlights Verbolia’s fast implementation process. The solution was up and running in about one hour—a highly efficient setup. Once in place, the platform requires minimal ongoing adjustments, though there are plenty of optimization options available. This quick setup and ease of use are key advantages of Verbolia.

”For me, the best feature in Verbolia is how easy it is to set up. I think we needed roughly one hour to get it up and running, which was quite efficient.
Christoph HeinHead of SEO at Popken Fashion Group

He also mentions Verbolia’s excellent customer support. Verbolia assigns a dedicated Customer Success Manager to each client. Christoph specifically works closely with Rayane, his dedicated CSM, and enthusiastically describes Rayane as “the best Customer Success Manager I’ve ever worked with”. It’s indeed key to have continuous customer support to help clients to get the most out of the solution.

The Results

Christoph reports the positive ROI from using Verbolia. The platform has helped the group boost revenue, making Verbolia a key investment for their marketing team. For example, Ulla Popken’s German e-commerce site is now outperforming competitors, with over 2,000 keywords ranking in the top 10 of search engine results. In just one year, daily visits generated by Verbolia also increased by over 330% on this e-commerce site.

”I would definitely recommend Verbolia to other companies because it offers much more flexibility, and for the price, it’s quite affordable.
Christoph HeinHead of SEO at Popken Fashion Group

Conclusion

Popken Fashion Group has significantly improved SEO flexibility across its e-commerce shops thanks to Verbolia. After one year, Christoph Hein, Head of SEO at Popken Fashion Group, underscores the positive ROI and the long-term value this investment has brought to their SEO strategy.