Case study
Major Online Classified Site in Brazil Succeeds with Verbolia.
Part of the Adevinta group, OLX ranks among Brazil’s top classified websites, featuring millions of ads across a diverse range of products and services. With a constantly evolving inventory, the platform attracts over 100 million monthly visitors to olx.com.br.
OLX Brazil
OLX is the premier online classifieds platform in Brazil, excelling in a wide range of categories as well as specific niches like automotive and real estate.
- 1,500Â employees
- 16 years in business
- $ 184 million revenue in 2022
- +11 million products
The Challenge
As Brazil’s top online classified site, OLX encountered a considerable challenge. With millions of ads across diverse categories and frequent updates, it grew increasingly challenging for potential buyers to locate the products they sought. The immense volume of content, combined with the ever-changing inventory, rendered the task of maintaining effective Search Engine Optimization (SEO) highly overwhelming.
Discovering the Power of Pogrammatic SEO
Recognizing the necessity for a streamlined and scalable SEO approach, OLX decided to pursue an automated solution. In 2020, they joined forces with Verbolia, leveraging its advanced SEO technology to enhance their online presence and enable potential buyers to effortlessly discover relevant products.
- #1Â platform for e-commerce and retail sector for classifieds.
- 350k ads are created every day on OLX Brasil.
Verbolia’s Innovative Approach
After a comprehensive examination of OLX’s product feed, Verbolia uncovered the most valuable long-tail keywords to create a multitude of product listing pages, expertly optimized for SEO. These extra pages, designed to fit seamlessly with OLX’s existing layout, now directly address users’ search queries and showcase content tailored to their specific needs. Moreover, Verbolia refreshes these pages daily with the newest ads, ensuring they consistently present the most up-to-date listings.
”We began our collaboration with Verbolia in 2020, and since then, it has become a crucial partner in all aspects of SEO for OLX. Verbolia is a reliable, adaptable, and high-performing partner that helps us overcome any obstacles in reaching our goals. We're excited to continue growing our partnership and surpassing expectations!"
Esteve CastellsGlobal Head of SEO at Adevinta
- Easy setup: The solution required minimal effort to implement
- Scalability: Able to expand with growing needs
- No need for additional teams: No in-house SEO team was required
- Fully optimized: The solution ensured optimal SEO performance
- High-speed landing pages: Quick load times for an improved user experience
- Mobile-friendly: Designed to work smoothly on mobile devices
- Unique content: Customized content to further enhance SEO performance
Related resources
case study
Adevinta
Discover the power of Verbolia’s SEO solutions through the eyes of Esteve Castells, Head of Global SEO at Adevinta
case study
Boohoo
Learn how Boohoo navigated platform limitations, enabling the automatic linking of listing pages to their category pages.
