Case study

How REVOLVE leverages Verbolia’s CMS for scaling long-tail SEO

REVOLVE, a leading US e-commerce platform operating in premium fashion recognized as a data-driven company. Verbolia interviewed Paul Baterina, Head of SEO at Revolve, to discuss how Verbolia has supported SEO growth of the e-commerce platform.

REVOLVE

REVOLVE is an American online fashion retailer, known for its premium and trendy approach to women’s Millennial and Gen Z audiences. With a catalog of over 60,000 items, the company serves customers worldwide.

Founded in 2003
66,000+ products
About 1,500 employees

Challenges

Before implementing Verbolia, REVOLVE faced challenges in linking SEO efforts to measurable improvements. SEO strategies were resource-intensive and slow to implement, making it difficult to demonstrate immediate results. REVOLVE needed a solution to scale SEO efforts efficiently.

”With limited resources, it could take months or even a year to implement something.
Paul BaterinaHead of SEO at Revolve

Solution

REVOLVE implemented Verbolia to identify long-tail keywords and to quickly create listing pages using Verbolia’s CMS. In a couple of weeks, Verbolia was fully implemented, allowing REVOLVE to grow its traffic within the next month.

”One of my favorite features of Verbolia is its content management system. We can create thousands of pages quickly.
Paul BaterinaHead of SEO at Revolve

Paul highlighted that Verbolia pages are seamlessly integrated into REVOLVE’s ecosystem. From a front-end perspective, users experience a unified site. The newly created Verbolia pages reside under the revolve.com domain, look and feel similar to Revolve’s pages and are contextually linked within the Revolve website. While on the back end, REVOLVE can track and analyze Verbolia’s impact alongside their core metrics.

”Verbolia transformed my approach to SEO by looking at it from a holistic perspective. People might assume Verbolia operates as its own ecosystem, but it actually supplements our organic traffic.
Paul BaterinaHead of SEO at Revolve

Results

REVOLVE saw a rapid impact from Verbolia’s implementation. Just 9 months after launching, organic traffic on Verbolia pages saw an 80% increase in overall traffic month over month. Today, Verbolia accounts for roughly 15% of REVOLVE’s unbranded organic traffic.

With Verbolia’s built-in reporting tools, REVOLVE is able to monitor and optimize results with ease.

Conclusion

Since implementing Verbolia, REVOLVE has achieved fast, measurable SEO growth, allowing them to be proactive and effective in a competitive space.

”I highly recommend Verbolia, especially for companies looking to scale their business effectively—from customer service to content management. If I were to describe Verbolia in a few words, it would be fast, efficient, and scalable.
Paul BaterinaHead of SEO at Revolve