Blog article

Link building tips for eCommerce companies

Bart Verschueren

Estimated reading time: 5 minutes

4 Super-Effective Link Building Tips for Ecommerce Websites

94% of all content gets zero backlinks.*

This is good news for your ecommerce website because if you can generate at least a few backlinks to each piece of content on your website, you’ll be head and shoulders above most online stores in your niche.

This pays dividends over time. Natural backlinks are like gold in Google’s eyes. It allows you to rank higher and get more traffic.

Unfortunately, 41% of SEO experts say that building backlinks is the most challenging part of the job. So to make your life a little easier, here are four SEO link building tips for your ecommerce website.

1. Let bloggers and influencers review your product

One of the quickest ways to get backlinks to your ecommerce website is to utilize an existing blogger’s audience.

Website owners who blog regularly will already have an established audience following them. They might even have a large email list that they send newly published posts to.

So consider reaching out to these influencers and ask them to review your product. If they agree, ship your product to them, and they’ll write a review containing a backlink for anyone who wants to buy.

These influencers might even create a YouTube review. This allows you to reach an even bigger audience.

If these influencers have other bloggers following them, they might also link to your page, increasing visibility.

For example, if you’re selling tech products, head over to Google and type in “Keyword + Review.” Here, you’ll find several blogs and YouTube channels reviewing tech products.

Once you’ve made a list of potential influencers to reach out to, find their email address, and send a quick email asking if they’re interested in working together.

2. Create an affiliate program to boost ecommerce link building

Bloggers are always looking for new ways to monetize their work.

As an ecommerce store owner, you can help these bloggers by partnering with them. So when they write articles or post videos online, they’ll put your affiliate link in their content. When people buy using this link, they’ll receive a percentage of the profit.

Not only is this a great way to build backlinks, it also leads to more visibility and sales.

This link building strategy might seem intimidating; however, it’s straightforward.

For example, if you’re selling tech products, go to Google and type in “technology bloggers.”

From here, gather a list of writers and send them your pitch. After a few pitches, you’ll build a partnership with a writer and start benefiting from affiliate links and sales.

3. Use link roundups

Link roundups are blog posts that link to amazing content. Getting in touch with the creators of popular roundups in your industry is an excellent way of getting backlinks and traffic.

The first step is to find link roundups in your industry. A quick way of doing this is to head over to Google and search for “Your Keyword + roundup.”

Once you hit enter, you’ll find endless roundups that you can contact for a potential link. Make a list of all the websites on the front page of Google and pitch your content. You could write something like:

“Hi [Site Owner Name],

I just stumbled upon [Roundup Name], and it really caught my eye.

I’m just reaching out because I recently published a post covering [Topic], and I think it’ll be a good fit for your roundup.

Either way, keep up the excellent work.”

And if your content is relevant to the site owner’s roundup, you’ll get a high-quality backlink.

4. Look for broken links